"The bond between animals and humans is extraordinary and creates inspiring, informative and entertaining stories to share."
Pet Journo was founded by Caroline Zambrano, a lifelong pet parent whose 20 plus years’ combined experience in journalism and public relations and deep knowledge of the Australian pet industry make her a valuable and unique storyteller in the pet care marketplace.
Pet Journo offers pet business brands a unique opportunity to build trust with pet people, establish themselves as a thought leader in the industry and build a relationship with the media.
Our clients have appeared in numerous pet and mainstream media platforms, such as Australian Dog Lover, Pet Industry News, The Australian Veterinarian, National Geographic Kids AU/NZ, Better Homes and Gardens, Sydney Morning Herald, The Courier Mail, Time Out, Daily Telegraph, Mamamia, ABC Radio, 2GB, 2UE, Channel 7, Channel 9, Studio 10, plus local newspapers and radio stations across the country.
What my clients say
I am really happy with the result of the campaign – we got the desired result and are so thankful to you for everything.
~ Louise Ginman
President, Association of Pet Dog Trainers Australia Inc
Thank you for the care and attention you put into our launch and understanding our message. Your insight and contacts really helped us raise awareness and get our story into the mainstream media and start building those relationships which will be so valuable moving forward.
~ Paula Wallace
Founder, Liberty Foundation
As part of any large business relocation, promoting a new location, new services or facilities is releasing that information in the public domain. This needs to be done in a timely manner so your current and future clients can find you in a time of need. Thank you Caroline, you had the contacts and facilitated the press releases in a time when moving a large Veterinary Specialist Centre meant I simply didn’t have the time to focus on such tasks. Your compassion for animals, input and insight were with out question, invaluable. I wish you every success.
~ Troy James
General Manager, Animal Referral Hospital NSW
Caroline has demonstrated a commitment to animal welfare and a genuine interest in the work that Vets Beyond Borders is doing. Thank you so much for the work you have done for our organisation, often under very difficult circumstances. You really have put us on the social networking agenda.
~ David Gray
Director, Vets Beyond Borders
You have helped the Companion Animal Rescue Awards program achieve greater awareness and entries with numerous stories across all media platforms. Your creativity, positivity and network of contacts have been an asset! Thank you.
~ Cathy Beer
Founder, Companion Animal Rescue Awards
Caroline has written for Pet Industry News magazine for many years, producing topical, well-informed and insightful stories about the pet industry. She is a creative thinker, thorough, honest and writes with purpose. Caroline is always a pleasure to deal with.
~ Bob Croucher
Publisher, Pet Industry News magazine
What a great month for us, and all because of your help. Thank you Caroline! You were wonderful, easy and fun to work with.
~ Karen Uden
Director, Barx Active (VIC)
In the short time Caroline was writing for PETLifestyle, she became one of our star performers. Her attention to detail, insight, ability to meet deadlines, knowledge and compassion for animals made her the perfect contributor for our magazine. An absolute delight to work with. And she can write!
~ Robert Drane
Editor, PETLifestyle magazine
Caroline has created a powerful presence for me in local and national newspapers and magazine publications. She not only has the contacts, she knows what they are interested in and how to present my business to best effect. She is efficient, effective and very easy to work with – extremely flexible I might even say! If you have a pet-related business that needs a boost to its profile, Caroline is the woman to help you.
~ Dr Kim Kendall
CEO/Founder, The Chatswood Cat Palace (Sydney, NSW)
I have worked with Caroline on a number of projects over the past six years. Caroline is a fantastic writer and is very well connected within the pet industry. Most importantly she is a lovely person and always maintains a professional manner. I have had great success since working with Caroline, with appearances on Sunrise, many newspaper articles and pet magazines.
~ Melanie Newman
Melanie Newman Salon Essentials (VIC)
WAABSL would like to send our special thanks and absolute gratitude to Caroline Zambrano, Pet Journo, who has done an amazing job on our media releases over the last six months to the point of it peaking this week (for the 2013 Anti-BSL Global Protest in Perth) with multiple radio interviews, the rally hitting hourly news on multiple radio stations, newspaper articles and TV coverage on the campaign and rally. Her strategies hit the nail right on the head!
~ Jen Adams
Chairman, Western Australians Against Breed Specific Legislation
Vetafarm have been working with Caroline for a number of years now, and we feel so lucky to have access to such a vibrant, passionate and knowledgeable resource - and friend! Whether we need an article written, industry networking, press releases or more – Caroline is always happy to help and goes above and beyond our expectations every single time. Highly, highly recommend - and we look forward to continually working together into the future!
~ Allie Baird
Marketing Manager, Vetafarm Australia
Ready to boost your Pet PR & Social Profile?
Do you run a pet business and need help writing content for your website, publication, e-newsletter or pamphlet?
Perhaps you have a pet product, service or event to promote?
I can help with your Content, PR and Social profile and coordinate it from beginning to end. Get in touch for a quick discussion.